D.C. United officials announced today that PEPCO, a DC-based utility company, would sponsor all of United’s evening games as part of a new marketing deal with the team. In exchange for advertising rights to the back of United’s jersey, PEPCO will blackout all night games at RFK.
“Fans have been blacking out RFK for years by wearing all black during home playoff games, and now PEPCO adds an additional element to that great tradition,” team officials announced today under the glow of flashlights and candles.
“As a thank you to PEPCO for having our back, we will put them on our back. Look for the updated jerseys in tomorrow night’s game, if you can see them.”
United also announced that Disco Rod Dyachenko will serve as the official spokesperson for PEPCO. “Rod’s mediocre performance and inconsistent service are exactly the attributes we want aligned with our brand,” explained PEPCO’s VP of Marketing, Janet Smith.
Smith said that in addition to blacking out RFK, fans can expect PEPCO-sponsored binge drinking events and contests as part of their “Blackout in Lot 8″ party series. “At PEPCO, we know our best customers are the ones that aren’t awake,” Smith said. Adding, “We will also blackout the lights during any game United is losing as part of the ‘This Game Sucks!’ campaign.”
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