MLS Offers Additional Income Options for Players and Fans
MLS’s new web sponsor, cashforgoldusa.com, is part of a dual marketing effort aimed at both the league’s underpaid young players and fans.
League officials claim the deal is the result of months of aggressive sales efforts and bolsters the league’s brand. “We worked really hard to line this deal up,” explained Jim Campbell VP for Digital Media Sales. “I personally watched hours of late night infomericals looking for the perfect partner for MLS’s web properties.”
“Everyone knows gold is the gold-standard of precious metals,” Campbell added. “MLS is the number one soccer league in the U.S. and cashforgoldusa.com is ‘America’s number one refiner’ of gold. It’s a perfect match of elite brands.”
The average salary for MLS players with a “development” contract is less than $13,000 a year; an amount that is dramatically lower than the average household income of most MLS markets. (The average household income for the Washington DC Metro Market is $78,034.) As a result, many players are in constant search of additional income and welcome the league’s help.
“Oh, I plan on digging through my mother’s dresser, tonight,” offered Jeff Carroll. “She’s got all this stuff she never wears. That’s cash money right there, baby! I will be able to eat in August!”
The program is also popular with veteran players. “I’m gonna send ‘em some of my old bling,” explained Santino Quaranta. “You know, I got some stuff that reminds me too much of my wild days. Gonna ship it off and buy my baby girl something nice, like a really great gold necklace.”
The league is hoping fans also participate in the program. “Who hasn’t been a little short when going to buy your fifth, $10 stadium beer of the night?” Campbell offered. “Selling some of your wife’s of girlfriend’s gold for cash is the perfect solution.”
League officials say more advertisers are lined-up for next month. “This John Beck guy says you can make as much as $94,000 on your first deal! That’s obviously a premium brand that we want associated with MLS,” Campbell said.
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